During a public relations course at Boise State, I had the opportunity to be part of a semester-long project that involved building and running a student-created firm called Sixth Sense. Our group operated as a full agency team, responsible for developing every aspect of the firm from the ground up. This included creating the firm’s name, visual identity, branding, internal structure, and workflow. We assigned roles, set goals, and approached each stage of the project as a professional team would in a real-world agency setting.

Throughout the semester, we researched and developed full campaign strategies for real businesses and nonprofits based in the Boise area. This included conducting audience research, crafting brand messaging, designing creative elements, building mock budgets, and laying out step-by-step campaign rollouts. Working collaboratively under deadlines taught me how to communicate effectively in a team, manage multiple moving parts, and think both strategically and creatively at the same time.